The Ultimate Guide to Digital Product Launch

With the advancement in modern technology and ready availability of resources, it is now easier than ever before to start a new business. But to determine the success of your business you need to first identify the core reason behind it. Why are you taking this plunge? Ask yourself, are you really ready to take the entrepreneurial leap and build your dream company? Here are some questions you need to find answers to before you begin your entrepreneurial journey.

There is no genie or magic potion that can help you create a new business idea. If you look closely, ideas are all around you. It is all about how you identify and grab these opportunities to build a sustainable business. Here are some tips and tricks that can help you develop unique business ideas to get you up and running!

Do you think you have a unique business idea? Does this idea do rounds in your head everyday? Do you often find yourself imagining if there was a way to turn this idea into a successful business? Well, Don’t Just Imagine, Make It Happen! Here’s a detailed guide to help you transform your business idea into a business plan.

Understanding who your customer is helps you channelise your marketing efforts in the right direction. Identifying your customer segment answers questions such as what should the price point of the product be, which marketing channel should be chosen for communication and promotion, and so on. Here’s how you can create buyer personas to understand and identify your core customer segment better in order to refine your marketing strategy.

Your company’s unique selling proposition (usp) is what makes your product or offering different from others available in the market. It helps you understand what is your differentiating factor and create a niche of your own. Having a USP is important because it can help you have a competitive edge and attract more customers. Here’s is how you can identify your company’s strong usp and cash on it to promote your product better.

Customers can reach your business through various channels and mediums. Mapping out a customer buying journey for your business helps you identify the various customer touch points. Knowing these customer touch points can help you enhance the buying experience and thereby increase customer satisfaction. Here’s a detailed guide on how to map the customer journey for your product.

No matter how unique your idea is, it has most certainly been tried and tested by someone else. Competition cannot be overlooked if you want to survive in the business world. To stay up in your game and maintain your usp, it is important to constantly upgrade, innovate and proactively change with time. A competitor analysis can help you to identify gaps between you and your top competitors and identify potential threats in the future. Here’s how you can carry out a competitor analysis and utilise your findings to devise compelling strategies.

Business marketing is all about promoting your brand in a way that highlights your unique selling points. The easiest way to attract new customers is simply by telling them how you can add value to their lives. Here are some simple ways in which you can showcase the value of your product to new customers.

As the age old saying goes, customer is the king. Without customers, your business will cease to exist. Thus it is important to place your customers at the centre of your business plan. With time, customers preferences, likes and dislikes keep changing. If you want to retain your customers and reduce client churn, it is imperative to keep a tab of these changes and revamp your product/offerings accordingly. Read to know more about how to keep a tab of your customers changing wants and desires.

A great business model is one which adds value. If you think your idea can add value to the lives of people, consider your battle half won. The other half is in designing a business model that is sustainable and that can help generate profits. Here’s a detailed guide on how you can design a successful business model.